The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Vendor Code_V0708 A parallel story offers a

A parallel story offers a behind-the-scenes look at Schultz’s unconventional efforts to challenge old notions about the role of business in society

Rachel should be over the moon

who mortgaged his family home for start-up capital—and built a $6 billion empire

risk management

the behaviors to adopt

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company Vendor Code_V0708 A parallel story offers aRobert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the companys history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think biggerthink globaland turn Disney into a stronger brand in international markets. Today, Disney is the largest,